Define what’s wrong
A focused review identifies the five highest-priority problems and explains what to fix first.
$99
Explore the diagnosisWebsite diagnosis for small businesses
Find out what’s wrong before you pay to fix it.
Get a clear, human review of your WordPress website, SEO, speed, messaging, forms and lead path — so you know what to fix first, what can wait, and whether a bigger project really makes sense.
- Human expert review
- Two-business-day delivery
- No long-term contract
Senior-level judgment without a large-agency commitment.
15+ yearsWordPress, SEO and websites
30+ yearsSales and business experience
One advisorDiagnosis through implementation
A sensible way to improve your website
Diagnose first. Build the plan. Fix what matters.
Start at the level that matches your uncertainty, budget and need for hands-on help.
Build the competitive plan
Go deeper with competitor comparisons, technical findings and a prioritized 30/60/90-day roadmap.
$399
Explore the roadmapImplement and improve
Have the agreed repairs, SEO, performance, content and conversion priorities completed for you.
From $1,199
Explore full serviceWhy diagnose before redesigning?
A new website is not always the answer.
A website can underperform because of one or two high-impact problems — not because everything needs to be rebuilt. The right first move is to separate symptoms from causes.
Find the cause for $99Traffic without inquiries
The offer, proof, form or call-to-action may be creating friction.
Pages that never appear in search
Indexing, page structure, intent or internal links may be the cause.
A slow or unreliable WordPress site
Plugins, images, scripts, caching or hosting configuration may be involved.
Clear scope and pricing
Choose the amount of certainty and help you need.
Every level produces a defined outcome. You can stop with the answers or continue into planning and implementation.
Website Diagnosis
$99
For business owners who need to understand the most important problems before spending more.
- Homepage plus two priority pages
- WordPress, SEO, speed and mobile review
- Messaging, CTA and form review
- Five priority findings
- Written report with screenshots
- 15-minute findings review
Best starting point
Growth & Competitive Roadmap
$399
For companies that need deeper evidence, competitor context and a sequenced improvement plan.
- Everything in the diagnosis
- Up to 10 priority pages
- Comparison with three competitors
- Technical and on-page SEO review
- Content and conversion opportunities
- 30/60/90-day action roadmap
Done-for-You Improvement
$1,199 starting
For businesses ready to have the agreed priorities implemented, tested and documented.
- Defined repair and improvement scope
- WordPress and performance work
- On-page SEO implementation
- Content, CTA and form improvements
- Desktop and mobile QA
- Completion report and next steps
Built for practical small businesses
You do not need a marketing department to get a useful answer.
Local service companies
Clarify services, locations, calls-to-action and local search opportunities.
Consultants and recruiters
Strengthen expertise, service messaging, forms and lead-generation paths.
B2B companies
Improve complex offers, buyer journeys, proof and search-focused service pages.
Small product brands
Review product positioning, pages, technical health and purchase friction.
Your advisor
Business judgment and website execution in one place.
I’m Carlton Powell. I combine more than 15 years of WordPress, SEO, analytics, copywriting and website support with more than 30 years in sales, business development, management and recruiting.
That means I look beyond technical scores. I evaluate whether your website is easy to find, easy to understand, credible and capable of moving the right visitor toward action.
More about CarltonQuestions before you start
Know exactly what you are buying.
Is the $99 diagnosis an automated website audit?
No. It is a focused human review informed by professional WordPress, SEO, content and conversion experience. Tools may support the work, but your findings and priorities are selected and explained by a person.
Will you make changes during the $99 diagnosis?
No. The diagnosis defines what appears wrong, why it matters and what should be fixed first. Implementation is quoted separately so you can decide what to approve.
Can the $99 fee be credited toward Level 2?
Yes. If you upgrade within 14 days, the $99 diagnosis fee can be applied to the $399 Growth and Competitive Roadmap.
Do you guarantee rankings, traffic or leads?
No. Ethical website and SEO work cannot guarantee those outcomes. The work improves technical health, relevance, clarity, usability and conversion opportunities.
Start with clarity
Stop guessing what your website needs.
Get the five most important problems, why they matter and what to fix first — for $99.
Request My Website Diagnosis →